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BOOK REVIEWS
 

 

Several Industry leaders have given it advance praise – a few quotes are enclosed below:
Deepak Parekh, Chairman, HDFC Group: "I would recommend Business Etiquette to anyone who is serious about forging successful business relationships internationally. It is a reader-friendly book, written in jargon- free language. A practical guide with several useful tips from an experienced voice. Ideal for students and young entrepreneurs".
Dr. Kiran Mazumdar-Shaw, Chairperson & Managing Director, Biocon Ltd.: " A comprehensive guide to business etiquette. I am impressed by the author's insights and her practical inputs. A book that will make a positive impact in the corporate world".
Dr. J.J.Irani, Former Director, Tata Sons: " Many a good business deal has been aborted due to lack of business etiquette in conveying the same. This book would help to greatly mitigate that deficiency".
M. Damodaran, Management Consultant, Advisor and Former SEBI, IDBI &UTI: " Shital Kakkar Mehra’s book is a timely offering that captures, between two covers, many aspects of business etiquette including conversation, dress, civility and social skills. It is a must read (and a must practise!) book for every person that seeks to conquer".
Mr. Subroto Bagchi, Chairman, Mindtree Ltd.: "Shital is one of the most pleasing personalities I have ever come across. She is well informed, authentic, she likes her work and she is here to tell us, guide us all, on how to handle ourselves professionally. The naturalist, the barber and the photo journalist are important ambassadors of India. They symbolize the concept of professionalism as much as you and I do. Given the right inputs most organizations are either ignorant or ill-equipped they could be well-informed, well rounded, pleasant and in the process, personally way more successful. The book is written lucidly. It should be read by every young professional and I hope that it would be soon translated into regional languages soon so that the message spreads into the hinterland where India is emerging faster than we realize. Go pick up your copy of the book. Gift it to anyone who you think can benefit from it and help make the Indian professional world-class."
Abhijit Bhaduri, Chief Learning Officer, Wipro India: "Shital Kakkar Mehra has brought out a very well written book called Business Etiquette for the Indian Professional. I loved the book. The chapterization is very well thought through. There is stuff on basic hygiene (e.g. Use a deo, groom yourself well kind of stuff). Then there is stuff on office etiquette how to behave with your colleagues in formal and informal situations. So eat something before you go for a business meal to let the food not distract the conversation. There are etiquette tips on how to behave in public places. When the flight lands, do not whip out your phone instantly and start doing a live broadcast of how you have just landed and that you are still inside the plane etc. I liked the book. It is well written. Shital Kakkar Mehra is one of the most experienced practitioners of corporate etiquette and international protocol in India today, having trained over three thousand executives, focusing on the specific requirements of the global Indian. She has been doing a column on etiquette for The Economic Times newspaper. So I would highly recommend that you read the book. I loved it.."
Atul Kumar Thakur Journalist & Mentor at Entrepreneurial Development Initiative-CII: "I have been reading Shital Kakkar Mehra's columns on business etiquette in Economic Times/Corporate Dossier for years and one morning was cheered to found her on my blog's followers list :).Her book Business Etiquette deserves to be read by all aspiring/established folk in corporate world, who either lacks collective demeanour or know it little...and by also who wants to confirm their actual hold on behavioural action.."


SHITAL KAKKAR MEHRA
 
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